Here at CenturyLink, we think small is big. Small businesses and nonprofits make a real difference in our communities. To celebrate that along with National Small Business Week in 2021, we invited small businesses throughout the United States to participate in a...
Your small business connects with your customers in three distinct stages. Before the sale, your marketing person oversees pre-sales communications: ads, emails, buying keywords, and other activities that entice people to purchase your product or service. Your sales...
Without a customer referral program, your small business is missing out on one of the most vibrant and highest ROI-producing marketing channels there is. Think of it as the 21st century version of word of mouth. The big players across virtually every industry have...
Is it time to rethink your business model? At a high level, your business model describes the type of business you operate. It includes how and where it’s operated, your target customer base and how you generate revenue. It also describes how your organization brings...
Small business owners are no strangers to planning. From business plans to scaling to making a big office move, it’s important to start with planning. Marketing is no different. Your marketing strategy is your roadmap to ensure you reach your business goals. Using a...
Your small business’s phone number is one of the most important lines of communication between you and your customers or clients. Loyal customers often save business numbers on their phone, so changing your number could lead to confusion or even lost business. You may...
Good customer service is essential for successful businesses. However, it can be difficult to keep every customer happy, every time. When frustrated customers feel like their concerns have not been resolved, they often turn to online review sites, like Google, to...
Coworking spaces are a popular choice for remote workers, self-employed people and small business owners looking for an affordable and flexible workspace. Unlike traditional offices, people working in coworking offices don’t all work for the same employer. With...
Small businesses are the backbone of towns and cities and the economy at large. They contribute 44 percent of the economic activity in the U.S. and create two-thirds of new jobs. And small business owners are often innovators, offering new products and services that...
Whether you’re working with a team to create a robust e-commerce website or build a stronger social media presence, running a small business means managing many moving parts. As a small business owner not only do you have to ensure the business is continuing to grow,...
Identity theft isn’t only a threat to your personal finances – in 2020, there were almost 100,000 reports of business identity theft. Usually, this type of theft happens when someone misuses private information to impersonate a business. Business identity thieves...
Are you trying to take your business to the next level? Or are you ready to take on something new? Learn new skills by taking free online business courses. Whether you need to understand how to operate a business, want to improve your financial literacy, or want to...
