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a blog from CenturyLink

Small business

Small Business Spotlight: American Transplant Foundation

Small Business Spotlight: American Transplant Foundation

Here at CenturyLink, we think small is big. Small businesses and nonprofits make a real difference in our communities. To celebrate that along with National Small Business Week in 2021, we invited small businesses throughout the United States to participate in a...

Why your small business should offer omnichannel customer support

Why your small business should offer omnichannel customer support

Your small business connects with your customers in three distinct stages. Before the sale, your marketing person oversees pre-sales communications: ads, emails, buying keywords, and other activities that entice people to purchase your product or service. Your sales...

How to know when it’s time to rethink your business model

How to know when it’s time to rethink your business model

Is it time to rethink your business model? At a high level, your business model describes the type of business you operate. It includes how and where it’s operated, your target customer base and how you generate revenue. It also describes how your organization brings...

Planning your small business marketing strategy

Planning your small business marketing strategy

Small business owners are no strangers to planning. From business plans to scaling to making a big office move, it’s important to start with planning. Marketing is no different. Your marketing strategy is your roadmap to ensure you reach your business goals. Using a...

Number porting for small businesses

Number porting for small businesses

Your small business’s phone number is one of the most important lines of communication between you and your customers or clients. Loyal customers often save business numbers on their phone, so changing your number could lead to confusion or even lost business. You may...

How to respond to a customer complaint

How to respond to a customer complaint

Good customer service is essential for successful businesses. However, it can be difficult to keep every customer happy, every time. When frustrated customers feel like their concerns have not been resolved, they often turn to online review sites, like Google, to...

Pros and cons of coworking offices for small businesses

Pros and cons of coworking offices for small businesses

Coworking spaces are a popular choice for remote workers, self-employed people and small business owners looking for an affordable and flexible workspace. Unlike traditional offices, people working in coworking offices don’t all work for the same employer. With...

How (and why) to shop small businesses

How (and why) to shop small businesses

Small businesses are the backbone of towns and cities and the economy at large. They contribute 44 percent of the economic activity in the U.S. and create two-thirds of new jobs. And small business owners are often innovators, offering new products and services that...

Small business compliance checklist

Small business compliance checklist

Whether you’re working with a team to create a robust e-commerce website or build a stronger social media presence, running a small business means managing many moving parts. As a small business owner not only do you have to ensure the business is continuing to grow,...

How to protect your small business from identity theft

How to protect your small business from identity theft

Identity theft isn’t only a threat to your personal finances – in 2020, there were almost 100,000 reports of business identity theft. Usually, this type of theft happens when someone misuses private information to impersonate a business. Business identity thieves...

The best free online business courses to learn new skills

The best free online business courses to learn new skills

Are you trying to take your business to the next level? Or are you ready to take on something new? Learn new skills by taking free online business courses. Whether you need to understand how to operate a business, want to improve your financial literacy, or want to...